After the keyword analysis where you have decided which keywords should give you the best possible visibility for your target audience in the search engines, continue with the text optimization. How do you do that?
Here's what I normally do:
Writes a descriptive text of the theme for each individual page. I strive for at least 200 words, preferably upwards of 400 words and do not think much about the exact search phrases at this point. I only have the main theme of each web page in mind.
Now work begins on "SEO site copy" which means editing the texts for the 2 – 3 search phrases for which you should optimize the text, on each unique web page. It's very individual how you write. It is very important that the text content is linguistically correct and has a natural flow that does not interfere with the reading experience and configure the message in any way.
to the technical:
A) One of each search phrase should be edited into the first 60 words of the text. Another of each search phrase in the middle of the text and finally one of each phrase in the last 60 words of the text.
B) One or more search phrases should be placed in the header tag (<h1>search phrase blablabla search phrase<h1>, as close <body> as possible).
C) The search phrases in the middle can be conveniently placed in the header tag <h2>or <h3>.
D) If it’s difficult to enter any key phrases in the text, you can use these as a description in the alt tag for any appropriate image (It looks like this in html, <a href="/index.html "><IMG class="logo" height="62" alt="KEYWORDS" src="/images/logo.gif")
Checks each individual keyword and divide by the total number of words, on each page. A keyword should make up between 2 and 4 percent of the text on a Web page. Later, when the home page is up to date, I use a keyword density post-check tool. For example, seobook.com's "Key word density analyzer tool".
If it is a new website or a major rebuild, all subpages are named after their respective keywords.
When you're done optimizing and updating your home page, I recommend installing a performance tracking tool: Google Analytics. With this tool, you can easily see how your keywords are doing, where people come from, which pages they visit, and what they're doing.
If a visitor does what you expected, it's called conversion. With this tool you can see if he/she buys an item, clicks on an ad, subscribes to your newsletter, etc. In this way, you can easily measure the conversion rate.
Next Blog post in my ”SEO Tips series” is about meta data.